Next, it’s uploaded to their host of choice, Sendowl, and anytime someone purchases the ebook it is automatically emailed to them. Then, they hand off the ebook content to their design team (Alexa used to do this herself) with notes for the overall look and design. They’ve condensed creating an ebook and selling it into a few steps.įirst, she and her husband design the plans and/or write the recipes. Sounds like a dream, right? It’s a dream come true and it’s the structure that Alexa and her husband have used to grow their business. Alexa joked that her family thought they were doing something illegal to make money! The Biz Structure of Digital Products After the second ebook the business really took off. That first sale was the first of many, but it took a few months for her husband to be fully on board with the idea of building a business online.
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The first ebook was the result of a lot of research - how to design an ebook, which platforms could support the ebook, and how could they actually make money off the ebook? When she finally took the leap and used iBooks to design the first one, she had no idea if it would actually sell. She had experience in fitness, so she knew the best idea for her business would be to focus on fitness for mothers. The last thing she wanted to do was place her child with another childcare provider so she could get a workout in at the end of the day.
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Creating Your First Digital ProductĪlexa had first-hand experience being a new mom working full time. That was the sign they needed to go full force into the social media and online business world.
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By the end of the trial run, the company offered them a year long contract paying enough money to cover all of their monthly expenses at the time. They had been building a platform for themselves on Instagram sharing at-home workout ideas, and focused more energy on that outlet when Alexa lost her job, never knowing it would one day replace her income entirely.Ī growing supplement company offered Alexa and her husband $75 to share a few posts on their feed. The pair dove head first into the online business world when Alexa was laid off from her job at a tech startup and her husband had just gotten out of the military. Her StoryĪlexa Jean Brown is a wife, mom of two (soon to be three) and business owner alongside her husband Troy. It’s easy to blend in online, but Alexa has MASTERED the craft, and today she is going to teach you Online Products 101. And that’s when the real business magic happened.Īlexa’s following and online shop are both wildly successful - and she let me pick her brain on how to successfully make, sell, and market online products. To spread her innovative workout hacks and plans, she started selling ebooks.
With time, she learned the tried and true system of building your best body in the most effective and efficient way.
Alexa Brown is a 28-year old mommy of two (with one on the way!) and fitness enthusiast… But as a young mom, she knows how hard it can be to squeeze in a workout each day, let alone get motivated to make it happen. Today’s guest knows the mom-time-warp all too well, so she created a product to serve that need. HIIT 100 - I'm pretty sure you will hate me after this workout. Make sure you're adequately stretching and warming up before completing your exercises - you don't want to injure yourself by working with cold muscles.ģ0 minutes of cardio - jogging, swimming, cycling - get your heart pumping!Ĩ Minutes to 6-Pack Abs - this one is absolutely killer but you'll love the pay off Statistics have shown that people who write down their goals and make them visible are more likely to accomplish them. Put your motivation board in a high-traffic area so that you'll walk by it and see it numerous times throughout the day. I'm in the middle of making mine as we speak and I'll be sure to put it up as soon as I finish! Have you written down your goals lately!? Definitely write them down if you haven't already - make a goal board or a motivation board somewhat like this one here to keep you on track and motivated.
Congrats on making it to week 2! You should be proud of yourself, you've made it this far.
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